The Multicultural Digital Report 2018
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The Multicultural Digital Report 2018 provides brands, agencies and research companies never-seen before data: (1) The 2017-2018 digital media spend by ethnicity/race; (2) Key digital behavior and attitudes by ethnicity/race, nativity (Hispanic only), and age; and (3) Key findings that drive in-cultural marketing effectiveness for U.S. Multicultural consumers.
In summary, this report will help companies navigate a 21st-century, digitally-centric media landscape with actionable insights and strategies for the New Mainstream.
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