The State of Video 2019

Maximizing the TV Upfronts and the Digital Newfronts: What Every Advertiser Needs to Know

While evolving media and consumer preferences transform the U.S. business landscape, corporations continue to spend billions of dollars during the TV Upfronts and Digital Newfronts every year based on dated legacy models. Brands, as a result, are neither maximizing their billion dollar media investments nor optimizing their creative content in today’s growing diverse demography.

The State of TV and Digital 2019 Report publishes several game-changing measures which drive media and targeting effectiveness for all clients in the U.S.: (1) Measure English-language television ad spend by ethnicity and race (an industry first); (2) Measure Spanish-language television spend by nativity level and age (an industry first); and (3) An empirical model (The Nativity-Based View) that helps drive TV ROI for brands investing in Spanish-language television.